MMG's methodology is not sector-specific. It was built in life sciences and refined across government, not-for-profit, and commercial sectors. The organizing principle is the problem structure — not the industry.
Mark McCarvill founded Mind Meeting Group on a single insight: the gap between a good strategy and its execution is almost never about the quality of the analysis. It's about structure. The wrong people in the room, the wrong process, or a problem that was never clearly defined in the first place.
Over 100+ workshops and 3,000+ leaders aligned, Mark has developed and refined a facilitation methodology that works across life sciences, government agencies, not-for-profit organizations, and commercial enterprises — not because the sectors are similar, but because the underlying structural condition is identical: multiple constraint owners, a coordination gap, and a persistent distance between what gets decided and what gets implemented.
Before MMG, Mark's work in life sciences gave him a front-row seat to one of the most complex stakeholder alignment challenges in any sector: getting a new therapy from regulatory approval to actual patient access in Canada — across Health Canada, CDA-AMC, INESSS, pCPA, provincial health ministries, hospital systems, specialist clinicians, and patient advocacy groups. That problem shaped the methodology.
"Execution fails not from a lack of strategy, but from a lack of structure. The right room, the right process, and the right people can resolve almost anything."Mark McCarvill, Founder — Mind Meeting Group
01
When organizations fail to execute, the root cause is almost never a lack of capability. It's applying the wrong tool to the wrong problem class. A complex challenge requires a different response than a complicated one — and confusing the two guarantees the wrong outcome.
02
Most facilitation produces polite alignment — everyone in the room agrees a problem exists and that collaboration is needed. MMG is designed to go further: to force real trade-offs, assign execution owners, and produce commitment that holds under implementation pressure.
03
Complex challenges require the full stakeholder village — not just the internal team. When external actors must make different but coordinated changes, the strategy must be built in a way that creates shared ownership across the full system, not just the people who commissioned the work.
Mark McCarvill
Founder & Principal Facilitator
Karen Elkin
Senior Facilitator
Lynn Fergusson
Senior Facilitator
Michelle Nelson
Senior Facilitator
Judy Wolf
Senior Facilitator
MMG maintains a bench of experienced facilitators deployed based on engagement requirements, sector expertise, and stakeholder composition. All facilitation is grounded in the same ABC process methodology and 3P framework.