MMG's methodology is not sector-specific. It was built in life sciences and refined across government, not-for-profit, and commercial sectors. The organizing principle is the problem structure — not the industry.
Mark McCarvill founded Mind Meeting Group on a single insight: the gap between a good strategy and its execution is almost never about the quality of the analysis. It's about structure. The wrong people in the room, the wrong process, or a problem that was never clearly defined in the first place.
Over 100+ workshops and 3,000+ leaders aligned, Mark has developed and refined a facilitation methodology that works across life sciences, government agencies, not-for-profit organizations, and commercial enterprises — not because the sectors are similar, but because the underlying structural condition is identical: multiple constraint owners, a coordination gap, and a persistent distance between what gets decided and what gets implemented.
Before MMG, Mark's work in life sciences gave him a front-row seat to one of the most complex stakeholder alignment challenges in any sector: getting a new therapy from regulatory approval to actual patient access in Canada — across Health Canada, CDA-AMC, INESSS, pCPA, provincial health ministries, hospital systems, specialist clinicians, and patient advocacy groups. That problem shaped the methodology.
"Execution fails not from a lack of strategy, but from a lack of structure. The right room, the right process, and the right people can resolve almost anything."Mark McCarvill, Founder — Mind Meeting Group
01
When organizations fail to execute, the root cause is almost never a lack of capability. It's applying the wrong tool to the wrong problem class. A complex challenge requires a different response than a complicated one — and confusing the two guarantees the wrong outcome.
02
Most facilitation produces polite alignment — everyone in the room agrees a problem exists and that collaboration is needed. MMG is designed to go further: to force real trade-offs, assign execution owners, and produce commitment that holds under implementation pressure.
03
Complex challenges require the full stakeholder village — not just the internal team. When external actors must make different but coordinated changes, the strategy must be built in a way that creates shared ownership across the full system, not just the people who commissioned the work.
Mark McCarvill
Founder & Principal Facilitator
Karen Elkin
Senior Facilitator
Lynn Fergusson
Senior Facilitator
Michelle Nelson
Senior Facilitator
Judy Wolf
Senior Facilitator
MMG maintains a bench of experienced facilitators deployed based on engagement requirements, sector expertise, and stakeholder composition. All facilitation is grounded in the same ABC process methodology and 3P framework.
If the problem you are facing is the kind of problem MMG is built for, the next step is a direct conversation.